Management Team

  • Mr. Atul Raheja, Chairman
  • Atul-Raheja


    Atul is a veteran with experience spanning over two decades in building and managing diverse enterprises specializing in domestic appliances, plastic injection molding, event management, training academy and investment management.

    His plastic injection molding company caters to international automotive giants such as Hero MotoCorp, General Motors, Arvin Meritor, Plastic Omnium among others. He leads the Lifelong Group with an annual sales revenue of more than $125 million.

    Atul is an industrial engineer by training and is at the helm of five more companies:

    • Lifelong India, an auto component manufacturing company
    •, a wedding management company
    • Refam Securities, an investment company
    • Lifelong Online, an online business for appliances
    • Lush Escapes, a luxury travel management company

    An active of Rotary International, Atul is also a member of the CII Northern Regional Council.

  • Mr. Vijay Kumar, Whole Time Director & COO
  • vijay-kumar-lifelong


    Mr. Vijay Kumar is MBA in Finance & Marketing, the Whole Time Director of LIPL, has nearly three decades of experience in the Automotive Sector. Vijay’s experience spans Commercials, Business Performance, Monitoring Operations, New Projects, Governance, Talent/people management and Strategy.

    Vijay joined Lifelong as Head of Commercial in 1996; and served in various leadership capacities as Chief Operating Officer, Sr. Vice President till 2009. Vijay was elevated as Whole Time Director in 2009. In all, Vijay has more than 24 years of experience with Lifelong India Pvt. Ltd.

    He is responsible for the overall working of the Company and is instrumental in making strategic Business decisions for the Company. He has been
    spearheading the operations of the company and successfully handles its operations and responsible for adding new and diversified Projects / Businesses. The company currently has two of its units at different locations.

  • Mr. Harpreet Singh Khurana, Group CFO
  • Mr.-Harpreet-Singh-Khurana,-Group-CFO


    Harpreet Singh Khurana, a thorough finance professional with three decades post qualification experience. He is fellow member of all the three institutes i.e.

    • Institute of Chartered Accountants of India
    • Institute of Cost Accountants of India
    • Institute of Company Secretaries of India

    He has vast experience of controlling of accounts, design and implementation of MIS, Financial Controlling Function, Debt & Equity Fund raising, working capital Management, and Team Building in A&F Department.

    He has expertise in M&A, Due Diligence, Corporate Structuring, Business model re-engineering, detailed Business plans, Financial Strategy, generating financial models with keeping a close eye on the development.

    He has exposure of handling and driving companies operating under diversified, multi country and multi-cultural environments. He has expertise in Direct and Indirect Taxation.

    He has working Experience at various Senior Levels in Automobiles, Energy & Power, Sports entertainment, Engineering, Manufacturing & Organic agriculture companies in India & UAE.

    This professional journey of three decades has provided him insight regarding valuation of various key assets of the companies with the overriding objective of developing a company valuation and brand Equity.

  • Mr. Sandeep Bhat , GM Operations - Dharuhera

    Sandee Bhat has 19 Years of enormous experience in the Expertise of Driving Manufacturing Operations and Introducing New Systems & Procedures in Auto Ancillary plants. Sandeep is a Professional Bachelor of Engineering .In his long career he has taken lot of initiative and involved in the development of various new Products and lead his team successfully to achieve TPM in his previous employment. Sandeep has joined Lifelong Family in October’ 2021 and immediately took over the Operational charges of Heading the entire manufacturing of Lifelong Automobile Part Unit at Dharuhera, Rewari including Projects, Maintenance, Sourcing, Materials Management, Logistics etc. He has very good exposure in Robotic Cells for converting manual works in to auto mode and excellent expertise in Plastic Molding & Pressure Die-Casting processes in overall.

    His skills in production planning and execution and efficient utilization of man, material and machinery enable the organization to produce goods at the optimum cost. He has a strong exposure in leading a large team size of more than 800 employees and achieving the best performance across multiple business lines with a variety of people, business processes & customer base.

  • Mr. Sunil Dutta, GM Operations - Haridwar


    Sunil Dutta is a Professional Mechanical Engineer and has a rich and versatile experience of 38 Years. Prior to joining Lifelong, Haridwar Plant in November 2012 he has worked with Automobile Giants like MARUTI SUZUKI INDIA & EICHER GOODEARTH and having great Overseas Exposure. He has sound understanding of Best Manufacturing Practices and Systems. Sunil is quite skilled in Handling New Projects, Controlling Production, Quality, Maintenance and other plant activities. He has very good exposure in different field of Automobile sectors and better understands the Plastic Molding & Pressure Die-Casting processes too.

    Sunil is a good Planner and very efficient in the handling of Manpower, Material and Machinery to optimize the manufacturing cost with maximum output. He has very good leadership skills and continuously motivating the team of 800 members to implement modern concepts to bring the Plant at par with Global Standards.